Values Proposition: Curtis Chin ’90 on Navigating Right and Wrong across Cultures

Values Proposition: Curtis Chin ’90 on Navigating Right and Wrong across Cultures


– In this case, reporters in China, who really didn’t make so much money then, they probably don’t
make so much money now, really wanted to be paid for coverage. So very clearly we were not
going to pay for coverage. That’s advertising, you know? We’re in this business of
trying to gain media coverage for our clients. And if we weren’t going to pay, maybe someone else was going to pay them and we’d be at a competitive
business disadvantage. Then that client may say well
I’m going to go to that agency ’cause, you know, I
don’t what they’re doing but they seems to get
me a lot of coverage. But you all, you’re so right and proper, but you don’t do any
results for me, right? So how do we address that? So the reality, what happens was, we found a solution to this challenge, one that had to be
country-culture specific, but had to be developed
in a way that was also something that we all,
who had our own principles of how we had to do
business in that country, in a developing China,
could be comfortable with. And so what it meant was the the industry had to come together. So what was seen as
individual company challenges individual client challenges,
really had to be addressed at an industry level. And therein also remains a challenge in any country: how do you compete in
countries to work together on a common solution that
we’d all benefit from?

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